Why try asiago from Antigo (Wisconsin)?
"Why would I buy a classic Italian mainstay that's made in middle America?"
We get that a lot, but we understand. And in response, we usually just hand over a slice of Wisconsin's finest asiago, and that usually stops the conversation. Or starts a new one, that goes something like this:
"What the hey?! How can you guys make Italian-style cheese this good?"
And we say something like:
"Well, we've been making Italian cheese for 175 years, from recipes brought over by immigrants from their respective homelands. We've got the only Master Cheesemaker program in the world apart from the one in Switzerland. And, not to brag, but we're pretty good at it – we've won more awards for cheesemaking than any state or country in the world, Italy included. (Okay that was a little braggy.) That's what happens when a whole state is dedicated to making the tastiest, highest-quality, most award-winning cheese on the planet."
And then the other guy usually says:
"Huh. Okay. Um…can I have some more?"
Yep, Wisconsin makes awesome asiago. End of conversation.
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