Madison, Wis. – The Wisconsin Milk Marketing Board (WMMB) welcomes Kim Koh to the organization as market research manager.
Koh joins WMMB with 10 years of consumer research, most recently at GfK Research. She has experience conducting research across many categories including media, advertising and consumer packaged goods. She is adept at interpreting the consumers' voice, revealed through data, into tactical recommendations.
"Kim comes to WMMB with a strong background in consumer-focused market research that will be valuable to the organization as we work to provide Wisconsin cheese and dairy companies with the information and insights they need to successfully compete in an ever-changing environment," vice president of insights and strategy at WMMB, Jen Walsh, said. "We are very excited to welcome her to our team."
Koh holds a Bachelor of Arts in Psychology from the University of Michigan, as well as a Master of Arts in Psychology from Pepperdine University. Koh resides in Madison.
For more information about WMMB, visit www.wmmb.org or connect with the company on Facebook.