The ultimate fantasy for cheese lovers
Madison, Wis. – Wisconsin is making cheese history at SXSW by creating the world's longest cheese board for attendees. The enormous cheese board features over two thousand pounds and over 100 different varieties of cheese from brands across the state.
"We wanted to let SXSW attendees embark on the ultimate cheese journey of flavor, texture, style and variety while recharging, relaxing and connecting," says Suzanne Fanning, VP of Marketing Communications at Wisconsin Milk Marketing Board. "Wisconsin artisan cheesemakers possess a rare combination of rich heritage and incredible innovation, and we're excited to share their many award-winning cheeses with the world at SXSW."
The record-breaking cheese board in the #SXSWisconsin Lounge at the JW Marriott is over 70 feet long and features some of Wisconsin's finest cheeses from caved-aged cheddars to fresh, squeaky curds and includes hand-rubbed wheels, blue-veined cheddars, stinky limburger and the 2017 US Cheese Champion, Sartori Black Pepper BellaVitano®. Special events in the lounge include a morning hangover remedy featuring a Bloody Mary bar and afternoon happy hours with expert-inspired wine and cheese pairings.
Participating cheese companies from Wisconsin include Artisan Cheese Exchange, Arena Cheese, BelGioioso®, Carr Valley Cheese, Caves of Faribault, Cedar Grove Cheese, Chalet Cheese, Comstock Creamery, Cow Candy, Crave Brothers Farmstead Cheese, Decatur Dairy, Edelweiss Creamery, Ellsworth Cooperative Creamery, Roth Cheese, Hook's Cheese, LaClare Family Creamery, Maple Leaf Cheese, Marieke Gouda, Norseland Cheese, Odyssey Feta, Pine River Pre-Pack, Prairie Farms, Red Barn Family Farms, Roelli Cheese, Saputo Specialty Cheese, Sartori Cheese, Saxon™ Creamery, Schuman Cheese, Specialty Cheese, Swiss Valley, Uplands Cheese, V&V Supremo, Widmer's Cheese, Winona Foods and Wisconsin Cheese Group. Meat provided by Columbus Foods.
The giant cheese board is built inside a wooden barn that was created with digital fabrication tool technology (basically a giant printer for wood) by urban design nonprofit Better Block.