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Wisconsin Cheese Showcases New Products and Playbook of Retail Promotions at the 2019 International Dairy Deli Bakery Show

5/31/2019
Madison, Wis. (May 31, 2019) – Wisconsin Cheese is celebrating the 25th anniversary of the Wisconsin Master Cheesemaker® Program with award-winning and Master Cheesemaker crafted products in booth #1235 at the 2019 IDDBA Show in Orlando, Florida June 2-4. Attendees can stop by to taste a variety of nationally and internationally acclaimed cheeses that only come from the State of Cheese®.

The Wisconsin Cheese Pavilion, which is modeled to look like a barn, will display a variety of themed retail promotions and merchandising vehicles while Dairy Farmers of Wisconsin staff provide retailers with solutions to promote and merchandise products with the Proudly Wisconsin Cheese™ badge. 

Twelve Wisconsin Cheese companies are exhibiting on-trend products that meet consumer demands, including: Agropur #2144, AMPI #1945, Bel Brands USA #1735, BelGioioso #2345, Carr Valley #2141, Emmi Roth #2341, Grassland Dairy #1938, Hennings #2047, Klondike #1935, Marieke Gouda #2143, Nasonville #2244, Old World Creamery #1946, Pine River Pre-Pack #2243, Saputo #2708, Schuman #2044, Scott's of Wisconsin #1948, Weyauwega #1944 and Wisconsin Aging and Grading #2045.

Dairy Farmers of Wisconsin welcomes four new Regional Marketing Managers all in attendance to meet key retail and foodservice partners at the show. These new additions reflect Dairy Farmers of Wisconsin's focus on cultivating a strong team of marketers that fuel the Dairy Farmers of Wisconsin mission and enhance the competitiveness of the Wisconsin dairy industry.

"We are thrilled to welcome these experienced professionals to the current team of Regional Marketing Managers," said Rich Mende, Dairy Farmers of Wisconsin Vice President of Channel Programs. "Each of them offers a diverse background of experience that ranges from cheese companies, retailers and distributors, which strengthen our team and support our mission to drive distribution and sales of Wisconsin dairy." 

New 2019 Regional Marketing Manager hires include Tina Aloi-Higdon (Southwest Region), Michael Losiniecki (Southeast region), Ryan Peterson (Upper Midwest region) and Brad Wilk (East Central region).
 
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About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin's world-class dairy products. For more information, visit our website at wisconsindairy.org.

About Wisconsin Cheese: The tradition of cheesemaking excellence began more than 150 years ago before     Wisconsin was recognized as a state. Wisconsin's 1,200 cheesemakers, many of whom are third- and fourth-    generation, continue to pass on old-world traditions while adopting modern innovations in cheesemaking     craftsmanship. For more information, visit WisconsinCheese.com or connect on Facebook.

 

For More Information

Lizzie Duffey
Dairy Farmers of Wisconsin
8418 Excelsior Dr.
Madison, WI 53717
608-203-7271
lduffey@wisconsindairy.org