Dairy Farmers of Wisconsin Board Appoints Roden

Madison, Wis. (January 15, 2020) – The Dairy Farmers of Wisconsin board of directors appoint dairy farmer Rick Roden, Roden Echo Valley, LLC, to serve as the representative for District 18 covering Sheboygan, Ozaukee, Washington, Waukesha, Milwaukee, Racine and Kenosha Counties.

Roden farms with his wife, Melissa, and his parents Bob and Cindy Roden near West Bend. Rick's sister Jacki owns and operates Roden Barnyard Adventures on the family dairy. 

"Rick has been involved with agriculture groups over the years and is very eager to learn more about dairy promotion," says Jeff Strassburg, Wittenburg dairy farmer and Dairy Farmers of Wisconsin board chair. “His experience and passion for the industry will complement the current board members."

This appointment comes following the death of Sheboygan Falls dairy farmer and former DFW board member Dean Strauss. Roden will serve District 18 through the remaining term.

There were three candidates interested in the district seat, which will be open for election in 2022.

For more information about Dairy Farmers of Wisconsin sign up for our e-newsletter at or connect with the company on Facebook.

About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin's world-class dairy products. For more information, visit our website at


For More Information

Liz Fitzsimmons
Dairy Farmers of Wisconsin
8418 Excelsior Dr
Madison, WI 53717