Heart-Shaped Boxes of Wisconsin Cheese Return for 500 Unsuspecting Cheese Lovers


One Will Win a Trip to Wisconsin, the State of Cheese® 

Madison, Wis. (January 12, 2022) – Back by popular demand, Dairy Farmers of Wisconsin is giving away 500 heart-shaped boxes of Wisconsin Cheese, just in time for Valentine’s Day! This year, there’s an engraved heart-shaped cheese board inside, and the newly designed boxes feature an augmented reality experience. And as if that’s not enough – one lucky recipient will discover a Crystal Wedge in their box, unlocking an all-expense paid trip to Wisconsin, the State of Cheese®.  
Because cheese is better when shared with others, the winner gets to bring along three cheese-loving friends of their choice for a custom designed fromage-filled adventure that could include: 
•    A VIP tasting and dinner with a top Wisconsin chef 
•    An all-access tour to a local creamery and dairy farm 
•    A $500 cheese allowance to stock up on the world’s best cheese 
Nominate the cheese lover in your life at and they might be surprised with a heart-shaped box packed with love directly from Wisconsin.  
“After last year’s launch brought in over 20,000 entries, we knew we had to bring this back and deliver an even better experience for our biggest fans,” says Suzanne Fanning, CMO of Wisconsin Cheese and SVP at Dairy Farmers of Wisconsin. “Thank you for letting us know that it’s not just those of us in Wisconsin who believe cheese is the universal love language.” 
The limited-edition box features a selection of three artisan Wisconsin cheeses – some crafted on farmsteads, others by multi-generation cheesemakers or Master Cheesemakers, and many are award-winning favorites. Cheeses that may be included in boxes (which will vary) are flavored goudas from Marieke® Gouda and flavored Rubbed Fontal cheeses from Cello, assorted Pine River® cheese spreads, Carr Valley® Menage® and Shullsburg Creamery™ Colby. 
Visit for a full list of rules and nomination requirements. 

About Dairy Farmers of Wisconsin: Funded by Wisconsin dairy farmers, Dairy Farmers of Wisconsin is a non-profit organization that focuses on marketing and promoting Wisconsin’s world-class dairy products. For more information, visit our website at  

About Wisconsin Cheese: The tradition of cheesemaking excellence began 180 years ago, before Wisconsin was recognized as a state. Wisconsin’s 1,200 cheesemakers, many of whom are third- and fourth-generation, continue to pass on old-world traditions while adopting modern innovations in cheesemaking craftsmanship. For more information, visit or connect on Facebook. For serious cheese fanatics who want to celebrate Wisconsin Cheese all year long, consider joining Cheeselandia, Wisconsin's online cheese community.

Photo Caption: Nominate the cheese lover in your life and they might be surprised with a heart-shaped box packed with love directly from Wisconsin, the State of Cheese.