MADISON, Wis. – The Wisconsin Milk Marketing Board (WMMB) won two second place awards at the 36th Annual Telly Awards for informational videos featured in the organization's
America's Dairyland is My Dairyland campaign.
The first award honors the campaign's foundational video –
America's Dairyland is My Dairyland – which seeks to create awareness and understanding of the importance of the dairy industry to people in Wisconsin, particularly, young urban adults. The second award-winning video is an informational documentary featuring
Ron Henningfeld, a millennial Cheesemaker from Milwaukee, who combines traditional cheesemaking with urban, cutting-edge practices.
The America's Dairyland is My Dairyland campaign includes a series of informational videos highlighting Wisconsin millennials – the next generation of professionals – who are passionate about the state's Dairy Industry. The complete collection of videos can be viewed on the
Wisconsin Dairy YouTube Channel.
"Only the best of the best are honored with Telly Awards, so I am very pleased that we've been selected as winners out of thousands of entries," said Patrick Geoghegan, senior vice president, Corporate Communications at WMMB. "Wisconsin's dairy industry has a powerful impact on us all and we're honored to be recognized for capturing and sharing the passion of the next generation of dairy industry professionals."
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films. This year's contest included nearly 12,000 entries from all 50 states and numerous countries. Award winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses.
For additional information, contact Heather Porter Engwall,
hporterengwall@wmmb.org, (608) 203-7235.