True Love Can Be Found in the Cheese Aisle This Valentine's Day

MADISON, Wis. – This Valentine's Day, true love is in the air … at least when you walk through the cheese aisle. The Wisconsin Milk Marketing Board is playing cupid to help you craft the perfect cheese and beverage pairings. Cheese Cupid, an interactive website and pairing app, will help you impress your significant other, or at least enjoy the single life just a little more thoroughly.

Need some cheese to pair with that wine or whiskey? Cheese Cupid's got you covered with more than 30 beverages, 25 Wisconsin cheeses and dozens of delicious pairings. At least one of them is guaranteed to make you swipe right. Stay inside your comfort zone with a classic champagne and Wisconsin brie combo, or go a little adventurous with a glass of pilsner and some Wisconsin muenster. The app helps you discover flavor combinations you've never tried before, and comes in handy when you already have that perfect wedge of Wisconsin blue cheese in your cart, and can't remember the wine your wife requested to pair with it.

The Cheese Cupid mobile app, available for both iOS and Android, also features Pairing Roulette: shake your phone or tap "Refresh" and the app will create a random pairing for you, making this Valentine's Day one to remember – or not. Your choice.

Great Wisconsin cheese deserves a perfect pairing this Valentine's Day – let Cheese Cupid help you find one (or four!). Visit, or download the app from iTunes or the Google Play store