Official Rules

This Love Language™ Sweepstakes is sponsored by Wisconsin Milk Marketing Board, Inc., doing business as the Dairy Farmers of Wisconsin, 8418 Excelsior Drive, Madison, WI 53717 (the “Sponsor”), subject to the following rules, terms, and conditions:

  • NO PURCHASE NECESSARY TO ENTER OR WIN; A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
  • VOID WHERE PROHIBITED BY LAW.
  • AFFIDAVIT OF ELIGIBILITY, RELEASE OF LIABILITY & PRIZE ACCEPTANCE AGREEMENT MAY BE REQUIRED.
  • THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED, OR ADMINISTERED BY, OR ASSOCIATED WITH, FACEBOOK, INSTAGRAM, OR ANY OTHER MEDIA PLATFORM ON WHICH THIS SWEEPSTAKES IS ADVERTISED. BY ENTERING, YOU UNDERSTAND THAT YOU ARE PROVIDING YOUR INFORMATION SOLELY TO THE SPONSOR.
  • BY ENTERING (OR OTHERWISE PARTICIPATING) IN THE SWEEPSTAKES, YOU AGREE TO THESE OFFICIAL RULES, WHICH CREATE A CONTRACT SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, SUCH CONTRACT INCLUDES GRANTS OF RIGHTS AND INDEMNITIES TO SPONSOR FROM YOU, A CLASS ACTION WAIVER, AND A LIMITATION OF YOUR RIGHTS AND REMEDIES. WINNERS WHO ACCEPT PRIZES ARE DEEMED TO HAVE AGREED TO THESE OFFICIAL RULES.

 
ELIGIBILITY: To nominate an entrant to the Sweepstakes, the nominee must be a legal U.S. resident who physically resides in the U.S. and is 18 years of age or older at the time of entry. Employees of the Sponsor or the Sponsor’s affiliates, sales representatives, agencies, dealers, retailers, wholesalers, distributors, and promotional and other vendor agencies involved in the Sweepstakes, their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors, (collectively, “Affiliated Parties”), and the immediate family (parent, spouse, sibling, child, grandparent, grandchild, regardless of where they reside) and household members of all such employees, are NOT eligible to win. Sweepstakes is subject to all federal, state, and local laws and regulations. Void where prohibited or restricted by law.

HOW TO ENTER: To nominate an entrant, the nominator must submit to www.wisconsincheese.com/lovelanguage the following information: (1) nominator’s first and last name; (2) nominator’s email address; (3) nominee’s first and last name; (4) nominee’s email address; (5) nominee’s mailing address; and (6) a description, ranging in length from one hundred (100) to one thousand (1,000) characters explaining why the nominee is a deserving cheese lover. Individuals may nominate themselves. Nominators may submit multiple nominees, however, only one nomination per nominator for each individual nominee will be accepted. Entries that are lost, late, incomplete, illegible, corrupted, mechanically reproduced, falsified, mutilated, damaged, altered or otherwise irregular, misdirected entries, deemed to contain obscene or offensive language, or entries not received for any other reason will be void and disqualified at Sponsor’s sole and absolute discretion. Please contact the Sponsor at love@wisconsincheese.com if you require an alternate method to enter the Sweepstakes.

TIMING AND DURATION OF SWEEPSTAKES: The Sweepstakes will run from January 12, 2022, until January 27, 2022 at 11:59 PM CST (the “Sweepstakes Period”), with prizes delivered in February.

PRIZES AND APPROXIMATE RETAIL VALUE ("ARV"): The specific prizes and the approximate retail value for the prizes for the Sweepstakes are as follows:
 

Number of Winners

Approximate Retail Value ("ARV")

Prize

500
Prize Winners

$125.00

Heart-shaped box filled with a variety of cheeses.

1 Grand
Prize Winner
 
Traveling with
their three
cheesiest friends
(“Selected Recipients”)

Up to a $10,000
Total Value*

In addition to the heart-shaped box filled with a variety of cheeses, the Grand Prize Winner will receive a Crystal Wedge of cheese and a communicating that they have won the Grand Prize.
 
The Grand Prize will include a $500 cheese allowance to the Grand Prize Winner to stock up on the world’s best cheeses in Wisconsin.
 
The Grand Prize includes travel and lodging for the Grand Prize Winner along with the Selected Recipients of their choice. The Sponsor will build a custom designed adventure for the Grand Prize Winner and Selected Recipients that will include:
 

  1. Airfare or travel costs and hotel lodging for four (4) people for a three (3) day, two (2) night visit to Wisconsin.
  2. A variety of special experiences to expose the Winners to even more local Wisconsin Cheese, depending on access and availability, that may include:
    • A VIP tasting and dinner with a top Wisconsin chef.
    • A guided tour of a local creamery and/or dairy farm.

 
PLEASE NOTE: All taxes on prizes are the sole responsibility of the winner.

* The ARV for the Grand Prize will vary depending on travel arrangements for the Grand Prize Winner and Selected Recipients, determined in the Sponsor’s sole discretion. As set forth in more detail below, neither the Grand Prize Winner nor the Selected Recipients shall have any right to receive substitution or the cash equivalent for any described travel, lodging, meals, experiences, or other incidental expenses except those that the Sponsor, in its sole discretion, may provide.

Where not prohibited, an affidavit of eligibility (including SSN), prize acceptance form, tax information, publicity release, and/or mutually acceptable liability releases may be required from the nominees selected as a winner. Prizes are not transferable, and no substitution or cash equivalent is allowed, except in Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of the same approximate retail value if advertised prize becomes unavailable for any reason. If the value of the prize exceeds $600, the winner’s and any Selected Recipient’s social security number or taxpayer I.D. will be required in order to issue a Form 1099-MISC showing prize ARV as income to winner and Selected Recipients. Prizes consist only of items specifically listed as part of the prize. All costs and expenses not specified herein relating to the prize are the sole responsibility of the winner.

RANDOM DRAW & ODDS OF WINNING: Sponsor will use an online digital software platform, such as Random.org (www.random.org), to conduct a randomized draw from the pool of eligible Sweepstakes nominees who have been submitted via a valid entry, excluding any nominees who have already been selected as a winner for the Sweepstakes during the Sweepstakes Period. Odds of winning depend on the number of eligible nominations received during the stated Sweepstakes Period. One of the 500 heart-shaped winner’s boxes will contain a crystal shaped wedge of cheese. The recipient of the Crystal Wedge shall be the Grand Prize Winner, subject to their confirmation in the manner defined below. The Grand Prize Winner shall be randomly chosen from the initial 500 winners, and each winner shall have equal odds of winning the Grand Prize.

WINNER CONFIRMATION: Sponsor will notify nominees selected as winners by sending a notification email, within three (3) days of the applicable draw, to the email address of the winning nominee provided by the nominator. Each notification email will contain the shipping address provided by the nominator. Winner must respond to such notification email in the manner designated by Sponsor in the notification email with any changes or alterations to the shipping address within four (4) days of the date the notification email was delivered. Unless such request to alter the shipping address is received, Sponsor will mail the prize(s) via UPS shipping to the address provided in the notification email. Sponsor will treat failure to receive a response to a notification email as consent to receive the prize and confirmation of the address provided

If requested by Sponsor in the notification email, the selected nominee may also be required to execute and return within the specified time period an Affidavit of Eligibility, Publicity Release, and Release of Liability (collectively, “Winner’s Documents”), that includes, without limitation, acceptance of the prize, tax information, assignment of rights, and/or mutually acceptable liability releases, as requested by Sponsor, except where prohibited by law in order to be confirmed a winner.

INVALID ADDRESS OR FAILURE TO RESPOND. If the selected nominee cannot be confirmed a winner for any reason, or if the Winner’s Documents are not fully completed within the specified time or are returned as undeliverable, the selected nominee may be disqualified, the prize will be forfeited and an alternate winner will be chosen, at the sole discretion of the Sponsor. Sponsor may, but is not required to, contact the nominator to request verification or correction of the email address for the selected nominee if Sponsor receives communication such address is incorrect, or any email message is undeliverable. Any failure to respond to additional requests or confirmation of information in the time period stated by Sponsor shall result in disqualification of nominee, forfeit of the prize, and selection of an alternate winner.

GRAND PRIZE WINNER CONFIRMATION: To be confirmed the Grand Prize Winner, the selected winner must: (1) respond via email as specified on the notification insert, confirming receipt of the crystal wedge within five (5) days of the receipt of the heart-shaped box; (2) provide or verify the valid names and mailing addresses of the Selected Recipients, as well as any information required for the planning and coordination of any travel; and (3) Grand Prize Winner and Selected Recipients must execute and return within the time periods specified by Sponsor the Winner’s Documents, that include, without limitation, acceptance of the prize, tax information, assignment of rights, and/or mutually acceptable liability releases, as requested by Sponsor, except where prohibited by law. If the selected winner cannot be confirmed the Grand Prize Winner for any reason, declines to accept the Grand Prize, or if the Winner’s Documents are not fully completed within the specified time or are returned as undeliverable, the selected winner may be disqualified and the Grant Prize will be forfeited and an alternate Grand Prize Winner will be chosen, at the discretion of the Sponsor.

COMMUNICATIONS FROM SPONSOR: By entering this Sweepstakes or accepting a prize, nominator or selected nominee consent to receive communications via email from Sponsor and Sponsor’s Affiliated Parties during the Sweepstakes Period. Upon entry to this Sweepstakes or notification of selection, nominator or selected nominee may elect to either “opt-in” to receive future promotional emails from Sponsor and Sponsor’s Affiliated Parties, or elect not to receive such emails, by marking or selecting the appropriate box or by notifying Sponsor by emailing Sponsor at hello@wisconsindairy.org. If a nominator or nominee does not elect to “opt-in,” Sponsor agrees to cease email communications with that nominator or nominee after termination of the Sweepstakes Period, and Sponsor further agrees to discard the email address provided by that nominator or nominee within thirty (30) days after termination of the Sweepstakes Period. A nominator’s or nominee’s decision whether to “opt-in” will not affect a nominee’s chances of winning in any way.

PUBLICITY AUTHORIZATION AND RELEASE: Except where prohibited, by entering into this Sweepstakes or acceptance of selection as a winner or Selected Recipient, nominator or winner consents that his or her name, likeness, voice, biographical data, and/or social media posts relating to the Sweepstakes, including but not limited to photos shared by nominator or winner, text authored by nominator or winner, and the name of the profile associated with the nominator or winner’s social media account, may be used for advertising and promotional purposes by the Sponsor without limitation and without additional notice, compensation, or consent.

AGREEMENT TO ABIDE BY OFFICIAL RULES: By entering this Sweepstakes, or acceptance of selection as a winner, nominator, and winner each agrees that s/he has read, accepted, and will abide by and be bound by these Official Rules and agrees that any dispute with regard to the conduct of this Sweepstakes, rule interpretation, or the awarding of the prize shall be submitted to Sponsor, whose decision shall be binding and final.

RELEASE OF LIABILITY: By entering this Sweepstakes, or accepting selection as a winner, nominator or winner agrees to release and hold harmless Sponsor, its affiliates, sales representatives, agencies, wholesalers, distributors and promotional and other vendor agencies involved in the Sweepstakes, their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors, and the officers, directors, employees, agents and representatives of any of the above organizations (“Releasees”) from any injury, loss or damage to person, including death, or property due in-whole or in-part, directly or indirectly, to the acceptance or use/misuse of the prize, participation in any Sweepstakes-related activity, or participation in the Sweepstakes.

LIMITATION OF LIABILITY: Releasees are not responsible for and each nominator or winner releases and holds harmless the Releasees from and against any and all losses, damages, actions, demands, liabilities or claims of whatever nature or kind arising out of, or in connection with a prize or any portion thereof or this Sweepstakes. Without limiting the generality of the foregoing, the Releasees will not be responsible for any typographical or other error in the printed or other related material related of this Sweepstakes, the administration of the Sweepstakes, the selection of nominees, in the announcement of the prize, including erroneous appearance of qualification for the prize, any entries or nominees disqualified for any of the reasons stated in these Official Rules, or any loss, damage or claims caused by, or in any way related to the prize or the Sweepstakes itself.

WARNING: WARNING: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS. SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGE FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW AND TO BAN OR DISQUALIFY SUCH PERSON FROM THIS AND FUTURE SWEEPSTAKES.

DISPUTES REGARDING THE IDENTITY OF ENTRANT OR WILLER: Entries will be deemed made by the authorized account holder of the email account submitted at the time of entry. In the event of a dispute regarding the identity of the nominator or nominee, the nominator may be required to provide proof that s/he is the authorized holder of the identified email account. Sponsor shall have the right to settle any such disputes in any manner they deem reasonable.

CHANGES TO CONTEST, OFFICIAL RULES, ETC.: Under no circumstances will Sponsor be required to award more than the stated number of prizes. Sponsor reserves the right, in their sole and absolute discretion, to modify, cancel, or suspend this Sweepstakes, or to amend the Official Rules at any time, without prior individual notice, should any factor interfere with the administration, security, or proper play of this Sweepstakes as contemplated by these Official Rules. If for any reason Sponsor is prevented from continuing with this Sweepstakes, or the integrity and/or feasibility of the Sweepstakes is undermined by any event including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state, provincial/territorial or local government law, order or regulation, order of any court or jurisdiction, Sponsor shall have the right, but not the obligation, in their sole and absolute discretion, to award the prize from among all entries received to date.

DISPUTES/CHOICE OF LAW: EACH NOMINATOR AND SELECTED NOMINEE AGREES THAT (1) ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR IN CONNECTION WITH THIS SWEEPSTAKES, OR ANY PRIZE AWARDED, SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION, AND ANY JUDICIAL PROCEEDING SHALL TAKE PLACE IN A FEDERAL OR STATE COURT LOCATED IN DANE COUNTY, WISCONSIN; (2) ANY AND ALL CLAIMS, JUDGMENTS, AND AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS INCURRED, INCLUDING COSTS ASSOCIATED WITH ENTERING THIS SWEEPSTAKES, BUT IN NO EVENT ATTORNEYS’ FEES; AND (3) UNDER NO CIRCUMSTANCES WILL NOMINATOR OR SELECTED NOMINEE BE PERMITTED TO OBTAIN AWARDS FOR, AND NOMINATOR AND SELECTED NOMINEE HEREBY WAIVES ALL RIGHTS TO CLAIM PUNITIVE, INCIDENTAL, AND CONSEQUENTIAL DAMAGES, AND ANY OTHER DAMAGES, OTHER THAN FOR ACTUAL OUT-OF-POCKET EXPENSES, AND ANY AND ALL RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED. ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE OFFICIAL RULES, OR THE RIGHTS AND OBLIGATIONS OF NOMINATOR, NOMINEES, AND THE SPONSOR IN CONNECTION WITH THIS SWEEPSTAKES SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF WISCONSIN, WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS OF ANY OTHER JURISDICTION THAT WOULD CAUSE THE APPLICATION OF THE LAWS OF ANY JURISDICTION OTHER THAN THOSE OF THE STATE OF WISCONSIN.

RULES GOVERN: The Sweepstakes will be run in accordance with these Official Rules, which shall prevail, govern and control in the event of any inconsistency with any Sweepstakes-related materials. These Official Rules are subject to change from time to time at Sponsor’s discretion, and only the currently posted Official Rules will apply.

SPONSORSHIP: The Sweepstakes is sponsored by Wisconsin Milk Marketing Board, Inc., a Wisconsin non-stock corporation, doing business as Dairy Farmers of Wisconsin.