Driving Specialty Cheese Sales at Retail

The Power of Wisconsin Cheese

We have a shared goal - providing your customers with an exceptional cheese experience that drives specialty cheese sales and shopper satisfaction with your stores. Using consumer insights and our shared knowledge, let's work together to bring the power of Wisconsin cheese to your store.

And if you’re looking for stories about places and people and delicious award-winning cheese, we have some of the best.

Current Trends and Facts

Current Promotion

Why Wisconsin?

That’s an easy one…

Wisconsin is one of those places that does one thing better than anyone else anywhere. We’ve been making cheese in Wisconsin for 180 years, which may be one reason we win so many awards for it. Did you know almost half of the nation’s specialty cheese is made right here? No other brand, association or region does more to drive consumer engagement and store traffic – we have over 92% share of voice among our state competitors.

Promotions

On-Trend Pairings

Cheese Exchange

Cheese Search

Trade Shows

From Court Case to Butterkase

Bob Wills

Bob Wills left a life of politics and law to become a cheesemaker, and went on to take the cheese world by storm.

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Outside Looking In

Randy Pitman

As a young boy growing up on a dairy farm in rural Wisconsin, Randy Pitman always wondered what went on inside the cheese factory walls after his dad delivered their milk. At the age of 17, he finally got the chance to find out.

See Their Story

Love at First Bite

Bill Hanson

How Master Cheesemaker Bill Hanson brought the home of Colby-Jack back to life.

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Meet Our Makers

Wisconsin is where Makers become Masters

We've been making cheese longer than Wisconsin has been a state. Cheese is our thing. But when we created the Master Cheesemaker program, we had no idea the impact all that mastery would have. We couldn't foresee our dominance at award shows around the world, or that we would go on to make more kinds of cheese than anywhere else on the planet.

Meet the cheesemakers behind Wisconsin’s award winning cheese

Our Cheesemakers

About Us

Dairy Farmers of Wisconsin is a non-profit funded entirely by Wisconsin's dairy farm families as part of the national checkoff program.

Because 90% of Wisconsin's milk goes into making cheese and 90% of that cheese is sold outside Wisconsin, we're here working with you! Cheese is our focus and our expertise.

We've created the Proudly Wisconsin Cheese badge to help you, and your customers, easily identify the brands and products produced in our state. That brand is the key to all DFW merchandising and promotions.